Complete Story
01/03/2024
Unlocking Sales Success: An Educational Series on Sales Enablement
Dates: Tuesday January 16, 23, 30 and February 6, 13
Time: 12:00 pm - 1:00 pm
Cost: $149 for members
Location: Zoom (Links to be provided closer to class date)
Host: Kelly Mallozzi
Embark on a transformative journey through a comprehensive 4-session workshop designed to empower sales professionals with cutting-edge strategies and tools in the dynamic landscape of sales enablement. In this immersive program, participants will delve into the core principles of sales enablement, gaining insights into optimizing processes, enhancing collaboration, and leveraging technology for success.
Session 1, January 16: Foundation of Sales Enablement
Establish a solid groundwork by exploring the fundamentals of sales enablement, including its pivotal role in aligning sales and marketing efforts. Learn to identify key buyer personas and create targeted content that resonates, setting the stage for effective engagement.
Session 2, January 23: Hiring, Onboarding and Developing Sales Talent
Defining sales roles, crafting job descriptions, onboarding checklists and a comprehensive plan to develop your sales talent will all be covered in this interactive session, with homework and feedback from the group and the facilitator.
Session 3, January 30: Strategic Sales Communication
Master the art of compelling communication as we delve into creating impactful sales messaging. Participants will hone their skills in crafting persuasive narratives, handling objections, and tailoring communication styles to diverse audiences.
Session 4, February 6: Measuring Success and Continuous Improvement
Wrap up the series by understanding available technology (CRMs), key performance metrics and a management blueprint for continued improvement and long-term sales and marketing success. Participants will be equipped with a comprehensive toolkit to navigate the ever-changing sales landscape, driving success and exceeding targets.
Session 5, February 13: Review of Key Takeaways & Action Items
Add-Jet Technologies Webinar
Join GMA and Add-Jet Technologies for a webinar to discuss the services they provide and what they can do for GMA members.
Read MoreWomen in Print
Join Debbie Nicholson and Americas Printing Association Network for a Brief on Women in Print on May 23.
Read MoreDetroit Postal Customer Council Summer Picnic
Register today to enjoy an evening at the ballpark with the Detroit Postal Customer Council on June 7!
Read MoreFeds Ban Non-Compete Agreements: A 5-Step Plan for Employers
The federal government took an unprecedented step by finalizing a rule that seeks to ban non-competition agreements between nearly all employers and all workers. While the rule is not slated to take effect until August and is already being challenged in court — which could derail it or kill it altogether — you may not want to wait to start preparing. Here is an overview of the final rule and a five-step plan for you to consider.
Read MoreGetting Along with Non-Sales Bosses
Learning to communicate with all personality types is a requirement of the job of sales. That skill pays additional benefits when building relationships with a manager or company president who has never been in sales. In this week’s Short Attention Span Sales Tip, Bill Farquharson shares some ideas on how to apply selling skills typically used on clients internally.
Read More